The Eller Online Undergraduate Business Administration major's curriculum is designed to provide the student with a strong foundation in all business specialties. Each course is designed to emphases real-world application, group collaboration and critical thinking. The following Course Experiences are given to provide insights to the course and what you should expect to gain from completing them. Follow a link below to view Course Experiences by department, or scroll down for all Course Experiences:
- Business Communication
- Management Information Systems
Course Description: Accounting 400E is an intermediate accounting course for Business Administration majors. This course has two goals. First, students will gain more experience taking business transactions and aggregating them into financial statements. Second, students will learn what types of information about a firm's performance and its strategy can be inferred from reviewing its financial statements.
Course Experiences: In this course, you will learn GAAP and how these policies impact financial statements. You will construct and evaluate income statements, balance sheets and statement of cash flows. You will learn to compute and interpret profitability, turnover, liquidity and solvency. Finally, you will work within a group to analyze the annual report and financial results of a publicly traded company.
Course Description: Course intended to introduce students to the strategic nature of business communication. By the end of the course, students should be able to analyze business situations and prepare messages that fulfill all of the intended purposes of their communication, meet the needs and expectations of business audiences, and take into account other relevant contextual factors. Students must have adequate oral and communication skills to be able to effectively focus on developing the higher-order thinking skills that are necessary to succeed in the course. In order to help students devise successful communication strategies, the course will also therefore emphasize the development of these higher-order skills, which include analysis, synthesis, and evaluation.
Course Experience: In this course, you will learn effective communication practices necessary in a professional business setting. You will be engaging in weekly video conference meetings with teammates and the instructor though Cisco WebEx and Google Hangout.
Course Description: Examination of industrial structure; theory of prices under varying market conditions; applications to business problems.
Course Experiences: In this course, you will learn how to use economics to determine how cost constrains options. You will understand how to incorporate applications of game theory and behavior economics in a business setting. You will use economics to provide recommendations to improve business success such as profitability or efficiency. You will relate the theoretical economic concepts you learn in class to current events with the completion of weekly article reviews. Finally, you will work within a group to create a presentation that tackles the connection between real life and economic tools of analysis that are covered in the course.
Course Description: The study of how the macroeconomy is affected by institutions, technology and other forces, and governmental policy.
Course Experiences: In this course, you will learn how modern economies function at a macro level and how that relates to the business, world and financial sectors and markets. You will apply standard models of macroeconomics to address real-world problems, understand how international fiancé markets work, and recognize the impact of government policies on the marketplace. Finally, you will work within a group to create a presentation using the economic tools and analysis you learn in class to explain a current new article.
Course Description: The use of microeconomic analysis to formulate sound economic strategies for businesses of various types.
Course Experiences: In this course, you will learn economic strategy tools for analysis when writing and forming thoughts. You will learn to use economics to create recommendations to improve business success. You will learn to draw connections between economics and business through weekly article discussions. Finally, you will create a group presentation with your classmates that tackles the connection between real life and the economic tools of strategic analysis used throughout the course.
Course Description: Overview of entrepreneurial approach, strategies, and skills within a range of environments to advance technology and innovations. Students can pair ENTR 420R/520R with lab course to develop innovation-specific feasibility study or business plan.
Course Experiences: This course is designed to help you understand the innovation, ideation, entrepreneurship, and successful business models. Through collaboration within a group, you will learn to integrate and apply models of innovation, strategy, problem solving and critical thinking. You will learn to assess feasibility, unique value propositions, business models, pro forma development, and go-to- market solutions. Throughout the course you will work within a group to create a comprehensive business plan and investor pitch video.
Course Description: Financial problems involved in the organization and conduct of business enterprise.
Course Experiences: In this course, you will learn to explain the Financial System and its role in the world economy, employ Time Value of Money computations, analyze and quantify Risk, compute the intrinsic value of stocks and bonds, perform Capital Budgeting methods and computations and recognize the role Financial Managers play in the modern corporation. You will learn the elements of Finance through a class wide stock picking contest while competing against your classmates and instructor.
Course Description: Investment analysis of real estate. Sources and costs of financing. Secondary markets and government programs.
Course Experiences: In this course, you will look at real estate as an investment through the perspectives of corporate, private, and public investor stakeholders. You will understand the legal issues that surround real estate ownership, the various types of mortgages, how to quantify the risk of different types of real estate investments, portfolio theory, alternative methods for investing in real estate, and evaluate various methods for disposition of real estate properties. Finally, you will work within a group on one investment case throughout the course and present your findings and recommendations.
Course Description: Integration of management and organization behavior concepts as applied to the administration of private and public organizations in various cultures.
Course Experiences: In this course, you will learn about human behavior within organizations, its causes, and its consequences for the individual, team, and organizational outcomes. Throughout the course, you will work within a group to complete 6 deliverables: SMART Goal, Project Plan, SWOT Analysis, Progress Report, Major Deliverable Paper, and After Action Review.
Course Description: This course is designed to provide you with an understanding of human resource (HR) management. In addition to providing you with knowledge of HR management issues addressed by most managers, we will examine these issues from a broader organizational perspective.
Course Experiences: In this course, you will explore historical trends and best practices in managing human resources by evaluating actual approaches used by organizations in various industries. You will learn the importance of managing human resources, Equal Employment Opportunity and Safety, Creating and maintaining high-performance organizations, separating and retaining employees and establishing a pay structure.
Course Description: An interdisciplinary analysis of how fundamentals of economics, finance, accounting, marketing, management and information technology each raise ethical and legal considerations in the business environment.
Course Experiences: In this course, you will recognize the ethical and legal implications of economics, finance, accounting, marketing, management, and information technology in the business environment. Throughout the course, you will become familiar with the various political, social, and ethical considerations that influence organizations.
Course Description: Students will learn ways that organizations improve their business practices through the use of computer technology. Course emphasizes systems technologies, enterprise integration, business applications, and critical analysis of organizational change through information systems.
Course Experiences: The emphasis of this course is to understand how information technology may interact and shape businesses and organizations. You will obtain an understanding of IT and its role in business operations, how to effectively devise solutions to problems in an IT context, and effectively communicate throughout the entire business and IT spectrum.
Course Description: OM is concerned with the creation of goods and/services. Topics include business processes, MRP, forecasting, facility planning and layout, inventory management, quality control and just-in-time manufacturing.
Course Experiences: In this course, you will learn quantitative and qualitative tools to aid with designing, controlling and improving the processes in the production of goods and services within an organization. You will cover best-practices, tools and techniques that are used to give an organization a strategic competitive advantage. Throughout the course, you will participate in weekly news reports and group discussions pertaining to operations management.
Course Description: Project Management is the application of knowledge, analytical skills, scheduling software tools and techniques related to various project activities in order to meet project requirements. This course specifically addresses the nine project management "knowledge areas", the five project management "process groups" and the 4-way constraints of project management (i.e., scope, time, cost, quality). Graduate-level requirements include an additional term paper or team-based PM Project with a real organization.
Course Experiences: You will learn the life cycle of project management from initiating to closing. You will learn to identify the critical path of a project, compress a schedule under budget constraints, use Earned-Value Management techniques, and conduct risk analysis for project management. In this course, you will participate in a online project management single-player simulation. In this simulation, you will be exposed to multiple scenarios that require you to make decisions based on scope, resources and schedules.
Course Description: Role of marketing in the economy and in business and nonprofit organizations; environmental factors affecting marketing; nature of marketing management decisions.
Course Experiences: In this course, you will study the role of marketing in an organization and learn to develop effective marketing strategies that meet customer needs. This course will cover topics in market segmentation, product development, promotion, distribution, pricing, and the ethical and social responsibility of all types of organizations. Throughout the course you will work within a group on case write-ups that mirror real world situations that face marketing managers.
Course Description: Quantitative and analytical skills related to marketing; includes use of statistical packages and analysis with common marketing and financial metrics.
Course Experiences: This course will focus on three major topics in Marketing Analytics: Marketing Metrics, Predictive Analytics, and Marketing Technologies. Throughout the course, you will collaborate with classmates in groups to complete two Annotated Data Analyses (ADA) using real world cases and corresponding data sets. Your group will take the role of a small marketing insights team and present the results of your ADA projects to your classmates.
For additional information, please contact the Eller Online Student Services Coordinator.