Marketing Elective Course Options

Course Name Units Semester Description
BNAD 455 - Small Business Development & Consulting 3 Fall
Spring
This course provides a project based, integrative course that brings together all aspects of business. Students are challenged to integrate accounting, marketing, finance, operations and management skills into one project. Classroom activities focus on consulting skills and help students develop a framework for analyzing current business processes with a problem solving aim. Each student consulting team will work with a local small business owner.  Professional guidance and mentoring for each team will be provided by local business professionals and Eller alumni, in addition to Eller faculty and staff.
MKTG 423 - Digital Marketing 3 Fall
Spring
The proliferation of the internet, mobile, and other digital technologies has changed the nature of the marketplace and offered new opportunities for both consumers and marketers. This course will discuss how digital technologies have changed the marketplace and help students acquire the theoretical understanding and practical tools needed to build an effective digital marketing strategy. Specifically, the course will help students understand how the digital environment has changed consumer behavior, what features to include in a customer-friendly website, how to leverage search marketing and social media to attract customers, and how to assess the effectiveness of different digital marketing tactics. In order to develop these skills, students will be required to (a) complete assigned readings, (b) analyze case studies, (c) actively contribute to class discussions, (d) complete a final examination, and (e) develop and implement an actual digital marketing strategy as part of a group project.
MKTG 425 - Advertising Management 3 Fall
Spring
The management and development of effective advertising communications; needs and market identification, message creation, media selection, and measurement of results.
MKTG 426 - Pricing & Channels 3 Fall
Spring
Great products and services are supported by attractive advertising and distribution create value for the customer while effective pricing captures value for the company. Although pricing cannot fully compensate for poor product development, promotion and distribution, ineffective pricing can surely prevent those efforts from resulting in financial success. Many companies create great value for their customers yet fail to capture that value in their earnings due to lack of integration between their value creation activities and their pricing decisions. Experts say that for marketing strategists, pricing is the moment of truth. The purpose of this course is to equip you with the required expertise, this course covers theories, conceptual frameworks and analytical tools used to make effective pricing decisions. Pricing strategy of a company is constrained by its choice of "marketing channels and distribution systems" to deliver value. This course also examines key issues in designing and managing marketing channels to minimize channel conflict and maximize value capture.
MKTG 428 - Sales Communications 3 Fall
Spring
Persuasion, negotiation, and customer relationship management in interpersonal marketing communications; application of selling skills in business settings.
MKTG 452 - Integrated Marketing Communications 3 Fall
Spring
The management of all promotion mix elements in providing integrated marketing communications to markets; topics include advertising, public relations, sales promotions and new media.
MKTG 454 - Management of Sales Operations 3 Fall
Spring
The sales function and its relationship to the total marketing program; sales strategies and objectives; development and administration of sales organizations; control and evaluation of sales operations.
MKTG 456 - International Marketing Management 3 Fall
Spring
Marketing operations for foreign environments; cultural, political and economic factors affecting the international marketer.
MKTG 458 - Health Care Marketing 3 Fall
Spring
This course provides an overview and applications of health care marketing theories and methods for health care and public health organizations.
MKTG 459 - Product Management 3 Fall
Spring
Product (services) strategy for achieving financial growth; evaluating opportunities; generating ideas; launching new offerings; managing the product (services) portfolio.
MKTG 460 - Brand Management 3 Fall
Spring
Branding is an elective course that addresses the dynamic factors that affect brand asset management. The course explores the major issues that arise in building and managing strong brands. Brand strategy decisions are discussed, and students will learn how to strategically analyze and make brand strategy recommendations.
MKTG 498H - Honors Thesis 6 Fall
Spring
A year-long honors thesis course for marketing majors (only three units can be used for MKTG elective credit).