Marketing Major

Major Overview

Marketing is a set of interacting business activities designed to plan, price, promote, and distribute goods and services. The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."

Students in marketing explore buyer behavior, marketing research, market segmentation, the development of products and services, pricing strategies, distribution systems, advertising and promotion, and the creation of strategies to meet consumer needs and organizational goals.


Academics and Advising

Meet Your Advisor

Julio Peña is the academic advisor for Marketing. Meet Julio.

Sample Four-Year Plan

View a sample four-year plan for Marketing majors here (Prior to Fall 2019)

View a sample four-year plan for Marketing majors here (Fall 2019 or later)

Cohort Schedules

View Eller College Professional Program cohort schedules by semester here.

Marketing Elective Options

View Marketing major elective course options.

Major Department

The Marketing major falls within the Department of Marketing. View department website.


Career Resources

Marketing Career Brief

View the Marketing Major Career Brief to learn more about career preparation and opportunities for marketing careers.


For additional information, please contact us.