Marketing is a set of interacting business activities designed to plan, price, promote, and distribute goods and services. The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."
Students in marketing explore buyer behavior, marketing research, market segmentation, the development of products and services, pricing strategies, distribution systems, advertising and promotion, and the creation of strategies to meet consumer needs and organizational goals.
Meet Your Advisor
Julio Peña is the academic advisor for marketing. Meet Julio.
Sample Four-Year Plan
The marketing major falls within the Department of Marketing. View department website.
Marketing Career Brief
View the Marketing Major Career Brief to learn more about career preparation and opportunities for marketing careers.
For additional information, please contact us.