Stories
Eller Student Launch Ad Agency
The UA AdCats team, including advisor Ed Ackerley.
November 2009
By LaMonica Everett-Haynes
University Communications
A dozen Eller College of Management students have just launched UA AdCats, an advertising agency with actual clients, budgets, and deadlines.
Club officers? Check.
Strong membership base? Check.
Proactive energy and ideas? Check.
In need of a marketing plan or advertisements? Not a problem. A new University of Arizona agency is opening for business to aid in such endeavors.
A dozen Eller College of Management students have just launched UA AdCats, an advertising agency with actual clients, budgets, and deadlines.
The impetus for the UA chapter dates back to 1985 when Edward E. Ackerley, who now teaches marketing at the Eller College, was president of the Tucson Ad Club. In working with the organization, he helped to found the UA Ad Club, which later became the UA chapter of the American Advertising Federation.
“This is a club, and a place for students interested in advertising, to gather and learn more about the industry,” says Ackerley, who will serve as the agency’s faculty mentor.
The chapter has led both to a new course, MKTG 293: Marketing Internship, and also the new agency, which will run as a club affiliated with the UA’s American Advertising Federation student chapter.
Read the full story in eller buzz.
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