Knowledge of the employer’s needs is key to writing a compelling cover letter and to interviewing well. Understanding the company culture and the specific position description is important when determining whether a company is a good match. Review company Web sites, brochures, flyers, final reports, stakeholder reports, and other promotional materials to glean pertinent information.
Research Tools
- The Career Search Database allows students to search by industry for associations or publications.
- Individual Company Websites – Pay close attention to company culture, annual reports, and career opportunities portion.
