Marketing Major
Follow a link below, or scroll down for all marketing major information:
Major Overview
Marketing is a set of interacting business activities designed to plan, price, promote, and distribute goods and services. The American Marketing Association defines marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Students in marketing explore buyer behavior; marketing research; market segmentation; the development of products and services; pricing strategies; distribution systems; advertising and promotion; and the creation of strategies to meet consumer needs and organizational goals.
Academics and Advising
Meet Your Advisor
Vannessa Kramer is the Major Advisor for Marketing Majors.
Sample 4-Year Plan
View a sample 4-year plan for marketing majors here.
Cohort Schedules
View Eller College Professional Program cohort schedules by semester here.
Major Department
The marketing major falls within the Department of Marketing. View department website.
Career Resources
Marketing Career Brief
View the Marketing Major Career Brief to learn more about career preparation and opportunities for marketing careers.
View other majors:For additional information, please contact us.
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