COLLEGE DIRECTORY       :      VISIT ELLER      :      LOG IN 
The University of Arizona | Eller College of Management The University of Arizona Eller College of Management
Eller College Home > Undergraduate Programs > Academics > Majors > Marketing
 Prospective StudentsCurrent StudentsAlumniCorporate Visitors
Undergraduate

Marketing Major

Marketing students

Follow a link below, or scroll down for all marketing major information:

Major Overview

Marketing is a set of interacting business activities designed to plan, price, promote, and distribute goods and services. The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." Students in marketing explore buyer behavior; marketing research; market segmentation; the development of products and services; pricing strategies; distribution systems; advertising and promotion; and the creation of strategies to meet consumer needs and organizational goals.

Return to Top

Academics and Advising

Meet Your Advisor

Stefanie Christopher is the Major Advisor for Marketing, MIS, and Operations Management Majors.

Sample 4-Year Plan

View a sample 4-year plan for marketing majors here.

Cohort Schedules

View Eller College Professional Program cohort schedules by semester here.

Major Department

The marketing major falls within the Department of Marketing. View department website.

Return to Top

Career Resources

Marketing Career Brief

View the Marketing Major Career Brief to learn more about career preparation and opportunities for marketing careers.

Return to Top

View other majors:

For additional information, please contact us.